COLLEGEHUMOR
REFRESH
At nearly 20 years old, Collegehumor, had seen its fair share of design updates.
This time, we needed to create a system that not only revived the palette & logo, but also distinguished between unscripted & scripted content on the channel.
Design Director | Paula Searing
Motion Graphics | TJ Gonzales
Graphic Designer | Madelin Lum
X A lot of different guidelines in use.
X Multiple sans serif typefaces in use.
X Multiple logo files in use.
X Muted blue & orange don’t match the upbeat tone of the content.
X No clear system to share content types, tune-in info, etc.
SOLUTIONS
We punched up the core brand colors and introduced a vibrant tertiary palette.
THE CHANNEL
We carried these through across the YouTube channel.
Still from revised intro sequence. Motion graphics by TJ Gonzales.
Profile image.
End of video throw to links.
MOTION GRAPHICS
With help from motion designer, TJ Gonzales, we injected a rush of color block personality to the channel broadcast graphics. The most noticeable being a brand new opening sequence.
DIGITAL SERIES
This also gave us a framework to quickly turn around series branding for digital pilots.
Selected digital pilot logos.
